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Pricing Psychology Techniques for Sales Professionals

Gain a better understanding of how sales professionals can boost sales and decrease price arguments using psychological research. Customers today are powerful. Customers have much more data in their hands because of mobile technology that allows them to understand price and value BEFORE they speak with a sales person. With the sale becoming more complex, psychology is required to understand buyer resistance, sales resistance and close the sales gap. If you and your sales team find that you need help closing more sales and desire to meet less resistance then this topic was built with you in mind to help you close more business today - guaranteed! Psychological pricing is nothing more than the how pricing your products and services relative to your consumers provides value to your product. While many believe that cost is an option for every customer; the truth is consumers today are smart and desire trust and value before they spend one dollar. Therefore, it is important that you understand how to price effectively, understand your competition and provide the value required of your consumer.


Runtime: 59 minutes
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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

The Psychology of Buying a Quick Review

Today's Customer - Armed, Ready and Perhaps a Bit Cautious

Value and Price - What Is Most Important

Examples of Psychological Pricing

How to Reduce the Edge of Price - 3 Simple Strategies

Watch Margins but Provide Room for Negotiation

When Discounting Can Be Effective

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on February 7, 2018.

Call 1-866-352-9540 for further credit information.

Audio & Reference Manual

No credit available.

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Why Lorman?

Over 32 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Drew Stevens, Ph.D.

Drew Stevens, Ph.D.

Stevens Consulting Group

  • Stevens Consulting Group has been in practice for over 30 years
  • World-renowned leadership and workforce productivity expert
  • Works with business professionals that struggle and transforms them into wealthy professionals; has aided thousands of professionals to reach billions of dollars in new revenue by strategically implementing processes that make their practices more efficient and so they gain financial freedom
  • Written six books including Split Second Selling and the April 2013 release of Practice Acceleration
  • Directs, writes and produces over 150 webinars and live presentations per year
  • Writer of over 700 articles on business development, marketing, branding and negotiation
  • Frequently interviewed in the media and has appeared in the New York Times, Wall Street Journal, Chicago Tribune and numerous periodicals
  • Can be contacted at 877-391-6821 or www.stevensconsultinggroup.com
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Product ID: 401522
Published 2018
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