Show navigation

Available in:

OnDemand Webinar
Audio & Reference Manual
MP3 Download

Regulation of Billboards in the Digital Age

This on-demand webinar will cover the evolution of billboard regulation from Lady Bird Johnson's Highway Beautification Act through the current controversy concerning the nationwide proliferation of high intensity Commercial Electric Variable Message Signs better known as digital billboards (DBB) from rural Pennsylvania where there are three digital billboards in a one mile stretch of country road, to Chicago which approved 30 DBB for $15,000,000 in public funding, to Denver where DBB are completely outlawed, to the City of Los Angeles where a new sky scraper hotel has been approved with digital wall advertising capability. It will treat DBB as the modernization of an historic nonconforming use in the context of fundamental land use concepts.

This on-demand webinar will view the issues evenly through the economic lens of the billboard companies and the aesthetic/safety lens of the regulators and conservationists. This program will address the apparent paradox of local municipalities as regulators of advertising, as lessors of public property used for advertising and as advertisers themselves; and analyze enforcement of sign ordinances and the abatement of illegal signs. The on-demand webinar will conclude with covering the recent significant court decisions that have set precedents for the legal limits of DDB, and focus on the typical legal means by which DDB are approved.

Learning Objectives:

  • You will be able to explain local enforcement of off-site advertising.
  • You will be able to discuss agreements with billboard companies to convert to digital.
  • You will be able to review billboard companies' perspective.
  • You will be able to identify ownership of the permits.

Runtime: 91 minutes
Purchase Options

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

History of Regulation of Outdoor Advertising

  • 1958 Federal Aid Highway Act
  • 1965 Highway Beautification Act
  • 1968 Amendment to HBA
  • 1983 Federal Funding for Removal of Billboards Terminates
  • Agreements Between States and With Federal Highway Administration

Local Cities as Regulators, Landlords and Advertisers

  • Local Enforcement of Off-Site Advertising

- More Stringent Than State Law

- Inventories and Inspection Fees

- Abatement of Illegal Billboards

- New Signs and Alterations of Legal NCU Signs Universally Prohibited

- LA Judge Order Shutdown/Removal of 90 Converted DBB

  • Street Furniture (Bus Stops, Kiosk, Toilets) Advertising

- Cities Violate Their Own Ordinances? (Metro Lights 9th Cir)

- Cities Contract With Billboard Companies for Bus Wraps, Benches

- City Leases Public Property to Billboard Companies for Percentage of Revenue

  • Agreements With Billboard Companies to Convert to Digital

- Sacrificial Lamb Program - Give Up 10 Worthless Signs for One DDB

- City's Receive Free Slots in Advertising Rotation

- Amortization Agreement - Remove Billboard in 25 Years

Digitization of Billboards (DBB)

  • Federal Ban Lifted in 2007

- Standards for Brightness and Frequency of Message Change

  • Survey of States Banning or Limiting DBB

- 39 States Ban or Limit DBB

  • Scenic America Effort to Ban DBB
  • Outdoor Advertising Association of America

- Recommended Standards

  • Billboard Companies' Perspective

- Public Service e.g. Statewide Amber Alerts

- Partners With FBI (Credit for Successful Manhunt)

- Remove Existing Low Value Signs in Trade for Digital Approval

- Virtually No Cost to Change Copy

- 8 Rotation Slots per Minute Means Profit

  • Unlawful Enhancement of NCU

- NCU Removed at the End of Useful Life

- Customary Maintenance in Some States Allows Rebuilding

- Destruction by Storms (Acts of God) Allows Re-Building of NCU

- Digitization Is an Alteration of NCU

  • Bypass Ban on DBB by Variance, Cup, Amortization Agreement

Ownership of the Permits

  • Billboard Permit as Land Use Entitlement
  • Land Use Entitlement Run With the Land
  • Does the Permit Belong to the Sign Company or the Property Owner?
  • Property Owner Installs DBB With Cup

Alternative Forms of Outdoor Advertising

  • Supergraphics or Wallscapes
  • Projection Advertising

Summary of Current Status of Major DBB Litigation

Purchase Options

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

  • Arizona CLE 1.5
     
  • CA MCLE 1.5
     
  • CT CLE 1.5
     
  • GA CLE 1.5
     
  • HI CLE 1.5
     
  • IL CLE 1.5
     
  • ME CLE 1.5
     
  • MT CLE 1.5
     
  • NJ CLE 1.8
     
  • NV CLE 1.5
     
  • NY CLE 1.5 including Areas of Professional Practice 1.5
     
  • VT CLE 1.5
     
  • WA CLE 1.5
     
  • WV MCLE 1.8
     
The CLE Code is ONLY a requirement when applying for CLE Credit in California (for participatory credit), Kansas, New Jersey or New York. Other states do not need to supply the CLE Code to apply for CLE credit.

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

  • Arizona CLE 1.5
     
  • CA MCLE 1.5
     
  • CT CLE 1.5
     
  • HI CLE 1.5
     
  • IL CLE 1.5
     
  • ME CLE 1.5
     
  • MT CLE 1.5
     
  • NJ CLE 1.8
     
  • NV CLE 1.5
     
  • NY CLE 1.5 including Areas of Professional Practice 1.5
     
  • VT CLE 1.5
     
  • WA CLE 1.5
     
  • WV MCLE 1.8
     
The CLE Code is ONLY a requirement when applying for CLE Credit in California (for participatory credit), Kansas, New Jersey or New York. Other states do not need to supply the CLE Code to apply for CLE credit.

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

Purchase Options

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Gerald M. Murphy

Gerald M. Murphy

McKenna Long & Aldridge LLP

  • Partner with the international law firm of McKenna Long & Aldridge LLP
  • Commercial litigator in the San Francisco Bay Area for more than 30 years, and has specialized in billboard litigation for the past 12 years
  • Has represented small and large billboard companies and property owners in litigation concerning the removal of illegal signs, the ownership of billboard permits, and administrative proceedings with State of California Department of Transportation and local municipalities involving the enforcement of the State of California Outdoor Advertising Act and local sign ordinances
  • Career highlights include eight year federal court case against national billboard companies concerning anti-competitive impact of illegal signs; precedent setting trial court victories against national billboard companies over ownership of billboard permits; successful defense of Caltrans abatement action at administrative hearing invoking the doctrine of estoppel to bar enforcement of an order of removal of 25 year old supergraphic wallscape
  • Currently advises and consults with a major national billboard company
  • Can be contacted at 415 356-4689 or gmurphy@mckennalong.com
Purchase Options

More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

All of your training, right here at Lorman.

Pay once and get a full year of unlimited training in any format, any time!

  • Live Webinars
  • OnDemand Webinars
  • MP3 Downloads
  • Course Manuals
  • Audio Recordings*
  • Executive Reports
  • White Papers and Articles
  • Sponsored Live Webinars

Additional benefits include:

  • State Specific Credit Tracker
  • Members Only Newsletter
  • All-Access Pass Course Concierge

* For audio recordings you only pay shipping

Questions? Call 877-296-2169 to speak with a real person.

Sign Up Today
With This Course

Access to all training products for one year
$699/year

Unlimited Lorman Training

With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!

Easy Registrations

Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.

Invest in Yourself

You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.

Product ID: 390950
Published 2013, 2018
Purchase Options

Available in Multiple Formats

Purchase this course and learn on your schedule!