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Social Media for Government Agencies: How to Successfully Connect With Your Community

Understand how to utilize social media to connect with your community and increase responsiveness and community involvement.

It's more important than ever for government agencies to have a robust social media presence that can create and strengthen real connections with their communities. However, these connections - and the benefits that result from them - don't just happen without careful planning and execution. Does your government agency have a Twitter® account that's currently quiet, or a Facebook® page that doesn't deliver? You'll learn what steps you should take in order to find success with your agency's social media accounts. Equally important, you'll discover the best practices you should follow in order to keep you and your agency from falling into one of the ever-present hazards of random or careless social media activity.

Runtime: 99 minutes
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

Why Government Agencies Need Targeted Social Media

  • Creating Community and Increasing Engagement
  • Listening to Your People and Improving Customer Service
  • Building Your Agency's Brand
  • Driving Transparency and Efficiency
  • Facilitating Emergency Management and Public Safety

From the Trenches: Case Studies of Successes and Failures

  • The Good: Social Media Success Stories
  • The Bad: Learn From These Blunders
  • Avoiding the Career-Ending Move

Choosing the Right Social Media Platforms for Your Agency

  • Twitter®
  • Facebook®
  • Linkedin®
  • Instagram™
  • Snapchat
  • Others

Developing a Sensible Social Media Strategy

  • Who Are You Trying to Reach?
  • What Are Your Goals?
  • What's Your Brand?
  • What Will Be Your Mix of Content?
  • Setting Standards: Quality vs. Quantity
  • Growing Your Fans and Followers

Following Best Practices and Designing Your Social Media Policy

  • The Right Tools and the Right People
  • Responsiveness, Flexibility and Helpfulness
  • Your Social Media Policy: What It Is and Why You Need One
  • Your Social Media Policy: The Essentials
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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

OnDemand Webinar

This course was last revised on December 6, 2017.

Call 1-866-352-9540 for further credit information.

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

Audio & Reference Manual

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

MP3 Download

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

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More Program Information

Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Phil Nugent

Phil Nugent

NCG Strategic Marketing, LLC

  • Founder of NCG Strategic Marketing, LLC, a consulting firm focused on helping professional services firms and government agencies prioritize and execute their online marketing initiatives
  • More than 15 years of experience assisting a mix of public, private and nonprofit organizations with their online marketing
  • Presented in-depth social media training to thousands of professionals in business and government, helping them to improve their online branding, overall strategy and everyday tactics
  • Wrote “5 Keys to Writing a Complete and Compelling Profile on LinkedIn,” PR News Group’s Writer’s Handbook, Vol. 2 (2016)
  • Five years of experience as the director of global marketing of a Fortune 500 company
  • J.D. degree, William and Mary Law School; M.B.A. degree, University of Colorado at Boulder, Leeds School of Business; B.A. degree, University of Virginia
  • Can be contacted at phil@ncgmarketing.com, 303-641-7001, or LinkedIn® linkedin.com/in/philnugent/
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Why Lorman?

Over 31 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 401270
Published 2017
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