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Audio & Reference Manual

How to Best Utilize LinkedIn® as a Strategic HR Professional

This exciting information will teach you why LinkedIn® should be a strategic component of your overall HR strategy and business plan.Creating, nurturing, and deepening business relationships through LinkedIn® yields increased bottom line revenue for your organization. Learn how to use this networking tool in ways far better than 99% of your competition. LinkedIn® is the world's best business networking platform with more than 440,000,000 users. Many HR professionals aren't quite sure how to use LinkedIn® as more than an online resume. In a more competitive and fast-paced work environment, it's becoming harder to authentically connect with both internal and external associates. LinkedIn® is a tremendous HR, business relationship, management and revenue generation tool. You will learn how to create robust profiles that highlight you and your organization, as well as identify and connect with prospective employees, customers, networking partners, referral sources, and strategic alliances. Methods of communicating with millions of people that result in greater visibility for you and your organization will be demonstrated. We will show you how to showcase your credibility and add value to your network, and teach you the art of building and converting online relationships into offline business, which leads to long-term success and revenue growth. At the end of the day, long-term business success has always been and always will be about relationships. Whether online or offline, people are the same, only the technology changes. Become equipped with an understanding of the strategies and methodologies used to leverage this amazing HR tool.
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Agenda

How to Optimize Your LinkedIn® Profile to Project and Convey the Value You Deliver Both Within and Outside Your Organization
  • Strategies for Increasing Your LinkedIn® Ranking
  • Positioning Yourself as a Thought Leader in Your Industry
  • Maximizing Your Summary and Recommendations Through Keyword Optimization and Media Attachments
How to Strategically Add and Accept Connections Which Leads to Business Results
  • Best Connection Practices
  • Converting Contacts Into Relationships
  • Merging Your CRM System With Your LinkedIn® Account
How to Use the Advanced Search, Groups, Companies, and Status Updates for HR, Recruiting, Engagement, Attraction, and Retention Purposes
  • Leveraging LinkedIn® to Gain Access to Hard-To-Reach Potential Employees
  • How to Have Potential Employees and Referral Sources Seek You out
  • Methods of Communicating With Thousands of People in a Nonintrusive Manner Which Positions Your Organization as an Attractive Place to Work
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More Program Information

Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Credits

Audio & Reference Manual

This program format does NOT qualify, nor meet the National Standard for NASBA accreditation.

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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

Faculty

Kelly Mirabella

Kelly Mirabella

Stellar Media Marketing

  • Training professional on how to use social media for more than eight years with specialization on LinkedIn®
  • Business of the Year award from the Denver Tech Center Colorado Business Women organization (DTC-CBW) in 2013
  • Background in sales, customer service, traditional marketing and branding
  • Started Stellar Media Marketing in 2010
  • Can be contacted at www.stellarmediamarketing.com
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Why Lorman?

Over 30 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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Product ID: 400909
Published 2017
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